22BET has inked a deal with Paris Saint-Germain, becoming the soccer team’s wagering associate in Africa. This collaboration provides the African sports wagering firm significant exposure as the official online betting collaborator throughout the continent.
The arrangement signifies that 22BET will be prominently displayed at the renowned Parc des Princes stadium, home to the reigning Ligue 1 title holders. Anticipate their branding illuminating the LED displays encircling the field.
However, it extends beyond mere visibility. 22BET will also gain access to exclusive privileges for their personnel and patrons, encompassing meet-and-greets with iconic PSG athletes and premium seating for crucial games. They’ll even have the opportunity to organize private functions at the stadium.
Olatunji Idowu, Head of 22BET Africa, conveyed his excitement, remarking, “This alliance aligns us with one of the most influential and captivating sports entities worldwide, a club celebrated for its victorious heritage and pioneering mindset.” He stressed that PSG’s global reach will substantially elevate 22BET’s brand awareness in Africa.
This collaboration showcases an increasing tendency of European soccer clubs securing agreements with wagering enterprises as leagues recommence play.
In recent days, the prominent Italian football club Juventus partnered with Parimatch, whereas in the United Kingdom, the Premier League’s Arsenal finalized a fresh sponsorship agreement with Sportsbet.io, a cryptocurrency sports wagering platform based in Estonia.