A prominent online gaming company, Betsson, is strengthening its foothold in the Netherlands. They’ve purchased Holland Gaming Technology and its game development arm, Holland Power Gaming BV, for €27.5 million (approximately $29.6 million). This transaction grants Betsson access to Holland Gaming Technology’s Dutch gaming permit and well-known platforms like Goldrun Casino. The acquisition is slated to finalize on February 19, 2024, with Betsson disbursing an initial sum of €1.6 million upon closing. Two subsequent payments of €9 million and €2.5 million will occur at the six and twelve-month points, respectively. This calculated maneuver aligns with Betsson’s ambitious expansion strategy, concentrating on regulated markets and capturing a greater portion of the earnings. Nevertheless, the agreement is contingent upon the green light from the Dutch gaming regulator, KSA, guaranteeing all operations are legitimate. This development follows Betsson’s remarkable 2023 financial results, showcasing robust revenue gains and substantial rises in EBITDA and EBIT, as emphasized in their yearly report.
Prior to this enhancement, Betsson executed significant maneuvers. They even secured a favorable three-year sponsorship agreement with Atlético Nacional, a prominent Colombian football club!