SOFTSWISS has augmented the functionalities of their premier affiliate marketing solution, Affilka, by implementing a Cost Per Lead (CPL) compensation structure. This signifies that Affilka subscribers can now elect to disburse a predetermined amount for each new user who registers via an affiliate URL, irrespective of whether they proceed with a deposit.
This novel framework unlocks a realm of possibilities for both partners and businesses. In contrast to the conventional Cost Per Acquisition (CPA) framework, which mandates players to undertake particular actions such as making a deposit, CPL incentivizes every single registration. Naturally, businesses maintain the adaptability to establish criteria and can opt not to compensate for fraudulent registrations, duplicate profiles, or users who have been blocked. Affilka’s advanced commission constructor even empowers businesses to customize their CPL initiatives to focus on specific territories and establish varying fees for different geographic areas.
This integration of CPL represents a logical evolution for Affilka, furnishing a robust instrument for both novice and seasoned partners. For newcomers, it constitutes a low-risk avenue to penetrate the iGaming sector and experiment with emerging brands and territories. Seasoned partners can utilize CPL to diversify their approaches and engage new demographics. For businesses, CPL serves as an exceptional method to elevate brand recognition and entice partners from outside the customary iGaming domain. While the cost per conversion might be reduced with CPL, the potential for heightened conversion ratios and expanded reach makes it an enticing choice.
Generating substantial revenue requires a deep understanding of your target demographic. Anastasiya Borovaya, the driving force behind Affilka (an integral part of SOFTSWISS), emphasizes that their platform empowers users to meticulously customize partner rewards. Notably, Affilka has experienced remarkable success recently, reaching an impressive milestone of 150 clients and onboarding 10 new brands in the past two months alone. Beyond their expansion, they consistently enhance their features and service offerings.