SOFTSWISS has broadened the horizons of their premier affiliate marketing platform, Affilka, by integrating a Cost Per Lead (CPL) compensation structure into their already comprehensive commission constructor. This signifies that Affilka subscribers can now elect to disburse a fixed sum for each enrolled participant.
This delivers significantly more adaptability and unlocks fresh prospects for both partners and proprietors. In contrast to the Cost Per Acquisition (CPA) framework, which mandates players to undertake particular actions post-registration, such as depositing funds or engaging in gameplay for a designated duration, the CPL framework incentivizes all enrollments. That being stated, proprietors retain the discretion to preclude specific players from commission eligibility, including those who neglect account verification, individuals with pre-existing casino accounts, or self-excluded players. Affilka’s commission constructor is a robust instrument empowering proprietors to meticulously tailor their CPL arrangements. For instance, proprietors can designate specific territories for a CPL accord and implement varying rates across different geographical regions as required.
“Incorporating the CPL agreement represented an organic evolution for our product trajectory. It furnishes a plethora of opportunities for both partners and proprietors. These agreements prove advantageous for partners venturing into the iGaming realm or those seeking to experiment with novel brand propositions, conversion metrics, and unexplored geographical markets. Through CPL arrangements, iGaming proprietors can elevate brand visibility and entice partners from alternative sectors. CPL disbursements are comparatively lower than CPA, yet the conversion volume is substantially higher,”
Maximizing your earnings hinges on understanding the true value of your website visitors. Anastasiya Borovaya, the leader of SOFTSWISS’s Affilka, explains that their platform empowers users to establish a variety of parameters for lead payout preferences.
Affilka has experienced remarkable expansion, boasting a clientele exceeding 150, with 10 additions in recent months alone! Their progress extends beyond mere size; they are dedicated to continuous improvement, regularly introducing features and enhancing the robustness of their platform.