Online media titan, Catena Media, has acquired the financially challenged soccer and DFS platform, Squawka.com, for an initial £1 million.
This purchase is anticipated to be highly lucrative for Catena, estimated to generate a substantial €2 million per year with a healthy 60% profit margin, in addition to the initial million-pound investment.
Squawka, boasting an impressive 4 million monthly users and a loyal Twitter following of approximately 800,000, has recently encountered difficulties. Dependence solely on display advertising for income proved challenging, resulting in decreased revenue and the necessity for new leadership.
Catena Media intends to integrate Squawka’s four-person staff into their London office.
Henrik Persson Ekdahl, Catena Media’s interim CEO, recognizes significant promise in Squawka, describing it as “a high-traffic website with an international audience” and plans to utilize their affiliate business structure for success. He is particularly enthusiastic about incorporating Squawka’s impressive automated data streams and user-friendly visual interfaces into other Catena Media offerings. This strategic maneuver enables Catena to solidify their presence in the football sector, particularly with a major year for sports on the horizon.