The well-known crash game, Aviator, developed by Spribe, recently revealed its latest representative: UFC combatant Merab “The Machine” Dvalishvili. He joins the ranks alongside Alex Pereira, another celebrated UFC fighter, who became an envoy earlier. This collaboration speaks to Aviator’s remarkable expansion, drawing an astounding 12 million participants monthly. It’s clear why the game has secured its position among the best, boasting its own unique brand recognition.
This accomplishment wasn’t a fluke; Aviator propelled Spribe to receive the esteemed “Breakthrough Company of the Year” accolade at the Global Gaming Awards EMEA, hosted in London earlier this year.
Hailing from Tbilisi, Georgia, Dvalishvili is a formidable presence in the UFC bantamweight class. His path commenced with intense training in various combat sports from a young age, culminating in a relocation to the United States at 21 to chase his MMA aspirations. His commitment and talent have launched him to the peak, making him an ideal match for the high-risk realm of Aviator.
Dvalishvili conveyed his enthusiasm about the alliance, remarking, “I’m delighted to be teaming up with such a progressive organization renowned for crafting one of the most exhilarating online casino experiences globally. I’m confident that this partnership will be a remarkable adventure for all parties involved, and I’m eager to embark on this journey with Aviator and my supporters.”
Spribe, a rapidly growing force in the online gaming industry, has secured a significant collaboration with the UFC. This agreement will prominently display Spribe’s branding, including that of their popular Aviator game, during UFC pay-per-view events and Fight Nights.
Giorgi Tsutskiridze, Spribe’s Chief Operating Officer, conveyed enthusiasm for this elevated partnership and welcomed bantamweight standout Merab Dvalishvili to their expanding group of UFC brand representatives, a lineup that already features names like featherweight titleholder Alexander Volkanovski.
This strategic maneuver is quite logical, as Tsutskiridze emphasized the considerable intersection between sports enthusiasts and those who appreciate the excitement of internet casino games, especially within lawful and controlled markets. By aligning with the UFC, Spribe intends to present their flagship Aviator game to a fresh demographic of potential users who are constantly seeking engaging and distinctive gaming encounters.