A prominent online wagering platform, 888bet, has expanded its reach into the African market, entering four countries. Collaborating with 888Africa, the company has obtained permits and introduced its service in Kenya, Tanzania, Mozambique, and Zambia. This move represents a substantial progression in the company’s worldwide growth plan.
Spearheading this initiative is 888Africa, founded in March 2022 with seasoned industry leader Christopher Coyne as its head. Coyne, formerly the CEO of Goat Interactive and CMO of The Stars Group, conveyed his enthusiasm, remarking, “Commencing operations in four regulated territories within six months is a testament to our team’s diligence and commitment. We are only beginning and perceive vast opportunities for expansion throughout Africa.”
Reiterating this view, Itai Pazner, CEO of 888, underscored the strategic significance of the African market. He expressed assurance in 888Africa’s capability to provide a distinctive and captivating betting encounter, further strengthening the 888 brand’s global footprint.
Near September’s conclusion, Betsoft Gaming collaborated with 888casino to introduce its well-liked slot titles to gamblers in Romania.