The Rossoneri have formally entered the thriving esports arena, joining forces with top esports group QLASH.
This collaboration will witness the Italian soccer institution engage in a range of esports competitions worldwide as “AC MILAN QLASH.” QLASH, recently honored as Italy’s premier esports squad, will collaborate with the football powerhouse to contend in games including (but not restricted to!) the FIFA franchise. Imagine major events like the FIFAe Club World Cup and the FIFA Global Series, alongside the popular mobile game Brawl Stars.
“We are excited to unveil this brand-new partnership with QLASH,” stated Casper Stylsvig, Chief Revenue Officer of AC Milan. “We firmly believe this will be a thrilling and remarkable journey, for us but primarily for our supporters globally, and we are delighted to embark on this new esports venture with a leading partner like QLASH.”
Luca Pagano, QLASH Co-Founder and CEO, also conveyed his enthusiasm for the collaboration: “Esports presents a vast expansion prospect for conventional companies, who are progressively recognizing the significance of connecting with Generation Z and Millennials.” He continued, “We are delighted and honored that AC Milan selected QLASH as their esports branch, not solely operationally, but also from a branding and commercial standpoint.”
This action by AC Milan reflects a broader pattern of conventional sports entities plunging into the esports realm. It’s a strategic maneuver, providing them a means to engage with younger demographics and access a worldwide network of devoted enthusiasts.
He plunged headfirst into the world of competitive gaming wagers, confidently stating that it would surpass conventional sports betting during his years. Curious about his predictions for this evolution? The complete discussion can be found at this location.