The digital entertainment and media firm, Azerion, has been on an acquisition spree, acquiring businesses and resources valued at approximately €12 million (roughly $11.7 million). Among their notable acquisitions is Vlyby, a leading ad tech firm specializing in automated video advertising and empowering publishers with self-service tools. Azerion also made several other strategic investments, particularly in solutions that assist digital content creators in Italy and France in maximizing revenue generation. These recent additions have already demonstrated their value, contributing approximately €1.4 million in revenue during 2021.
Azerion’s acquisitions were not solely financed through existing cash reserves. They made an upfront cash payment for approximately half the total value and are fulfilling the remaining amount through the issuance of Azerion stock to the sellers. This approach signifies Azerion’s commitment to integrating the acquired entities as integral members of their team.
Atilla Aytekin, co-CEO of Azerion, expressed enthusiasm regarding these acquisitions. He perceives them as validation of Azerion’s strategic direction and believes they highlight the abundance of untapped opportunities. Aytekin emphasizes the company’s focus on identifying hidden gems that can fuel Azerion’s growth trajectory and enhance its ability to serve clients effectively.
This acquisition spree is not an isolated event for Azerion. They are pursuing a long-term vision. In January 2022, they established a partnership with MediaMath, a prominent player in the advertising industry, with an ambitious goal: to become the gaming equivalent of Walmart or Amazon. Their objective is to establish a robust advertising network tailored specifically for games, mirroring the success of these retail giants in the e-commerce realm.
This agreement allows the brand and agency to connect with their desired consumer base through Azerion’s internal network and the relationships MediaMath holds as a major entity in the advertising technology sector.
Established in 2014, Azerion is a publicly listed company on the Amsterdam Euronext stock market.