Newly ascended to the Championship, Bolton Wanderers have inked a two-season sponsorship agreement with betting firm Betfred.
This partnership will display Betfred’s insignia prominently on Bolton’s uniforms and throughout their 28,500-seat Macron Stadium.
Notably, Bolton will also pioneer the role of official financial trading associate for Tradefred, Betfred’s recently unveiled currency trading platform.
Bolton’s chairman, Ken Anderson, conveyed his eagerness, remarking, “We are thrilled to embrace Betfred as our official jersey sponsor as they integrate into our expanding and esteemed network of collaborators.” He further underscored their shared regional heritage, emphasizing Betfred’s roots in England’s North West.
Fred Done, founder and chief executive of Betfred, reciprocated the sentiment, recalling their prior alliance and expressing enthusiasm for a more prominent return to the Macron Stadium. He also commended Bolton’s proactive strategy in securing the agreement.