A prominent online sports wagering company, Catena Media, is targeting Kansas for expansion. As the Sunflower State prepares to introduce sports betting in September, Catena is taking steps to establish a strong foothold from the outset.
In anticipation of the September 1st launch date, they have been actively securing partnerships with major operators. Their strategy? Utilize their extensive network of websites, including LegalSportsReport.com and TheLines.com, to draw in eager gamblers. Consider it a calculated maneuver to become the primary source for sports betting information in Kansas.
Moreover, Catena views Kansas as merely the starting point, with intentions to replicate this approach in other states like Ohio, Maryland, and Massachusetts as they embrace legalized sports wagering. It’s a shrewd move to capitalize on the increasing enthusiasm surrounding legal sports betting throughout the United States.
In May, Catena formed a new branch with the goal of investigating the divestiture of several of its holdings in Europe.
This planned action aims to unlock resources, enabling Catena to pursue expansion prospects in different regions, especially North America.
This development follows the release of Catena’s earnings statement for the second quarter last week, which indicated a 5% decrease in income.