The online betting firm, BlueBet, has poured $500,000 into Low6, a platform specializing in complimentary sports-themed games.
This financial injection will empower BlueBet to broaden its offerings by incorporating free-to-play games, a move expected to draw in new clientele, particularly those in the younger demographic.
BlueBet will be granted the right to introduce products on Low6’s platform for the next half-decade.
Low6 assists gambling enterprises and sports organizations in captivating and retaining customers by furnishing them with branded gaming encounters.
BlueBet’s chief executive, Bill Richmond, expressed that free-to-play games represent a compelling opportunity for the company, noting that their younger customer base exhibits a particular enthusiasm for this genre of entertainment. He further conveyed their excitement about collaborating with Low6 to craft novel gaming experiences for their clientele in Australia and the United States.