A firm specializing in influencer marketing within the gaming sector, 2mee, is poised to debut on the London Stock Exchange. This will be achieved through a reverse takeover involving Golden Rock Global (GRG), a special purpose acquisition company.
2mee anticipates securing a sum ranging from £6 million (€7 million/$7.6 million) to £8 million from this transaction. GRG will issue fresh shares to fully cover this obligation.
GRG intends to raise additional operational funds through a fresh financing round. Upon finalization of the agreement, GRG will relist its shares on the London Stock Exchange, concurrently granting 2mee a main board listing.
Following the deal’s conclusion, 2mee aims to recruit new talent and expertise while enhancing its technological capabilities. Currently, the company collaborates with prominent online gambling operators, including SkyBet and Sportsbet.io.
The 2mee platform leverages influencers through on-screen web and app messages. It asserts that this approach amplifies, personalizes, and humanizes interactions across the customer journey.
GRG asserts that 2mee will empower larger enterprises to pursue fresh opportunities within the fintech domain.
The reverse takeover agreement remains contingent upon due diligence and necessary approvals.
The worldwide influencer market is experiencing a surge in popularity.
“Internet gambling enterprises must differentiate themselves and forge genuine connections with their target demographic,” stated James Riley, the chief executive officer of 2mee. “2mee’s technological innovations empower them to achieve this objective by impacting individuals at pivotal junctures when they are making choices.
“At GRG, we possess a team that comprehends the potency of our technological advancements. They recognize how it can transform businesses across diverse sectors by facilitating customer acquisition and retention.
Ross Andrews, the chairman of GRG, also expressed enthusiasm regarding the agreement. He remarked: “We are thrilled to collaborate with 2mee and its cutting-edge platform, which enables brands to leverage real individuals to convey their message.
“The global influencer market is vast and expanding. 2mee’s technological solutions empower businesses to capitalize on this trend and influence consumers at critical moments when they are making decisions.”
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