The Argentine Soccer Federation has formed a regional alliance with Asian wagering operator W88.
Under the terms of the deal, W88 will become the official sports betting partner of the Argentine Soccer Federation in the Asian market.
The agreement will run until the close of 2022, encompassing this year’s FIFA World Cup in Qatar, which will be held from November 21 to December 18.
Claudio Tapia, President of the Argentine Soccer Federation, stated: “Throughout our years of leadership, we have been actively expanding the Argentine Soccer Federation brand into previously unexplored markets, such as the Asian market.
“Through these endeavors, we can establish partnerships with significant brands like W88, who perceive the Argentine Soccer Federation as a strategic partner in their marketing plans in this vital region.”
Hilly Ehrlich, Business Development Manager at W88, added: “This new partnership is very stimulating for W88 and signifies a substantial step forward for our brand in attaining some of our marketing objectives.
“We are a very ambitious brand and are delighted to be partnering with the current South American champions. Being able to collaborate with some of the best players and teams in the world reflects our ambition, and partnering with one of the World Cup favorites is very thrilling.”
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